Shadow
09-05-2011, 14:58
A closer partnership between telcos, regulators and content providers is key to successfully meeting rising consumer clamour for internet video on demand (VOD) in the Middle East, new industry analysis suggests.According to the Value Partners consultancy, the current technical and business models need to be overhauled to ensure quality of service for an increasingly net savvy audience, with improvements of video compression, buffering and use of progressive download technologies crucial in the race to gain loyal customers."As more online video services are launched and internet VOD moves to the TV, audiences in the Middle East increasingly expect internet VOD to match the reliability of broadcast TV," said Santino Saguto, Partner, Value Partners.