Shadow
20-10-2011, 15:57
*Channel 4 reveals first sponsors to use new interactive ads * _ Editor ©RapidTVNews | 20-10-2011 _ Leading food giants Mikado and McCain have been revealed as the first brands to take advantage of the recently introduced new interactive ad formats from Channel 4. Mikado will run advertisements using the new Ad Bloom format which allows the advert to evolve from an in-player ad pre roll and grow out into a microsite within the player. The new format will include teaser video clips, Facebook links and editorial content on the different variants of the brand and has the option of being populated with content videos, product features and photos. All the information will be housed within a bespoke microsite which sits within the player of 4oD, the UK