Shadow
24-10-2011, 12:30
*Microsoft soars as online video consumption rises * _ Joseph O'Halloran ©RapidTVNews | 24-10-2011 _ The latest comScore US Online Video Rankings has revealed a rise in both the number of online video users and the amount of video they are indeed consuming. In all, data from the September 2011 comScore Video Metrix has shown that 182 million US Internet users watched online video content in September for an average of 19.5 hours per viewer, rises in both tallies compared with the previous month. This audience engaged in 39.8 billion video views. Nearly 40 billion videos views occurred during the month, with Google Sites generating the highest number at 18.6 billion. The average viewer watched a record 19.5 hours of online video content, with Google Sites (6.3 hours) also demonstrating the highest engagement. As ever, YouTube was the engine for Google being the top online video content property in September with 161 million unique viewers, while music video site VEVO ranked second with 57.3 million. Interestingly both companies