Shadow
28-04-2012, 13:39
US Latin viewers better off than ever* Iñaki Ferreras ©RapidTVNews | 28-04-2012 * The Latin population in the US has gained ground and the current economy greatly benefits from this group, according to Nielsen's 'State of the Hispanic Consumer: The Hispanic Market Imperative' report. The Hispanic US market consists of some 52 million people, and accounts for one sixth of the US's population and is currently considered the minority segment with the greatest growth potential. According to Nielsen's report, "Latinos are impacting every aspect of the national landscape including popular culture, the workforce, consumerism, politics and American national identity. The Hispanic market's size, growing clout, and buying power of $1 trillion in 2010 and $1.5 trillion by 2015 require thoughtful understanding about what the market represents to a company