European VOD registers just 1% of TV revenue

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European VOD registers just 1% of TV revenue By Julian Clover A report on behalf of the European Commission has found that while video on demand is growing in importance it still only represents 1% of total TV revenues. The Study on the implementation of the provisions of the Audiovisual Media Services Directive concerning the promotion of European works in audiovisual media services, led by the consultancy Attentional, found that most of the growth is coming from advertising funded services rather than pay. The majority are delivered via open systems and consequently available to everyone and not subscription-based. These services are typically ad funded or funded through public funding. It is estimated there are 435 invividual catch-up and VOD services available across the so-called E30. Total TV industry revenues reached