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26-06-2012, 11:31
Sony, Panasonic team to overcome OLED screen testEditor ©RapidTVNews | 26-06-2012Offering better power usage, wider viewing angles and a richer colour gamut than LCD makes organic light emitting diode (OLED) technology a hugely interesting prospect, but the technology has been plagued with high costs, something Sony and Panasonic aim to address.The two CE giants have signed an agreement regarding the joint development of next-generation OLED panels and modules for TVs and large-sized displays and the two firms will jointly develop next-generation OLED panels and modules by each utilising their core and printing technologies.Crucially, they say that they will jointly develop printing method-based next-generation OLED technology, which will be suitable for low-cost mass production of large, high resolution OLED panels and modules. Sony and Panasonic aim to establish mass-production technology during 2013, by integrating their unique technologies to improve the overall efficiency of development.OLED is not a new technology by any means and in 2007 Sony launched what it claimed to be the world's first OLED TV yet it only had an 11-inch screen model. A screen more than double the size was launched in 2011. In its ventures into the technology, Sony has actively promoted the research and development of next-generation OLED technologies.For its part, Panasonic has been at the forefront of technology development of large-sized screen, high-resolution OLED panels and utilises the cutting-edge "all printing method", among other printing methods which is claimed to have the advantage of being competitive for producing large-sized screens at a lower cost. Panasonic owns the unique production and equipment technologies which enable the production of OLED panels through this method and is also pursuing the future possibility of OLED panels.In parallel with the joint development of the next-generation technologies of the OLED panels and modules, Sony and Panasonic say that they also plan to continue to study collaboration in the mass production of OLED panels and modules. Each company will use what it regards as its own strengths to develop and commercialise its own competitive, high-performance, next-generation OLED televisions and large-sized displays.