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17-09-2012, 09:46
*Retail Radio upgrades video to sync with radio * Michelle Clancy | 17-09-2012 Retail Radio, which provides in-store multimedia for the retail vertical, has upgraded its video platform for digital signage to sync with in-store music systems. Targeting stores, restaurants and other businesses across the country, displays can include television; advertising; promotions; custom RSS feeds for scrolling content and promotional information; and digital menu boards for restaurants. WIth the enhancements, store-specific commercials playing between songs, for example, can be accompanied by matching visual content on the digital signage. "This provides a unique opportunity to deliver the same message to both visual and audio senses," the company noted. "By syncing video and audio, the enhanced video platform gives businesses a way to deliver more powerful messaging than ever before." Displays can show several media types at once through different zones on the screen