Shadow
07-01-2013, 13:35
4K LCD to outpace OLED in ultra-def wars Michelle Clancy | 07-01-2013 Ultra-definition TV is poised to gain a lead in the technology wars, as 4K LCD TV shipments are projected to exceed OLED TV shipments through 2015. According to the latest TV market forecast published in the NPD DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report, this is a result both of the delay in commercialisation by OLED TV-makers, as well as increased promotion of 4K LCD TVs by several brands. In addition, many Chinese TV brands are currently in the process of launching 4K LCD TVs in the domestic China market. OLED TVs are still expected to launch in 2013, but volumes are expected to be low and prices to be very high. 4Kx2K resolution is not exclusive to LCD TV, and 4K OLED TVs are also expected to be introduced at some point in premium TV segments. "The global TV market