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16-01-2013, 01:04
Télé Bruxelles changes look with Chyron Pascale Paoli-Lebailly | 15-01-2013 Belgium's Télé Bruxelles is using Chyron's Channel Box² channel branding system to bring branding and graphical elements into live productions. The Brussels-based broadcaster initially deployed the Channel Box² to enhance its October 2012 coverage of municipal elections. Now, Télé Bruxelles will leverage the Chyron system to incorporate dynamic presentations into its live news productions in order to revitalize its newscasts. "Using it to integrate RSS feeds, touch screen and iPad control, and social media feeds into our live newscasts, we will be able to offer our viewers a far more engaging and sophisticated news product," says Fabian Schewebach, project manager and audiovisual technician at Télé Bruxelles. The Chyron system allows users to generate 3D animations and play them to air in real time.