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07-06-2013, 15:07
2013 set be breakout year for online video monetisationParent Category: News | 07-06-2013The third annual Canada Video Advertising Report has revealed that online video is proving to be a more effective source for marketers than traditional TV services.The study of more than 300 advertising executives at top agencies across Canada, undertaken by video advertising platform provider BrightRoll along with IAB Canada, revealed that Canadian advertisers are accelerating spending towards digital video to meet growing demands from clients looking to reach audiences across all screens. Indeed, this rise was in the region of 42%.Moreover, the survey found that brands and agencies have increased confidence in video as a valuable and effective tool to build engagement, enhance brand reach and deliver proven ROI. Not only is digital video the preferred ad format