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25-08-2013, 17:58
Michelle Clancy | 25-08-2013 Mobile shoppers use their devices most frequently in the home, opening a big door for brands to boost viewer engagement with their products by embracing campaign strategies that take into account the mobile screen and multi-tasking behaviour while watching TV. According to Nielsen (http://www.nielsen.com/us/en/newswire/2013/a-mobile-shoppers-journey--from-the-couch-to-the-store--and-back.html), more than two-thirds of smartphone owners and four-out-of-five tablet users are engaging in mobile shopping