Shadow
09-10-2013, 14:22
Analyst: "massive boom" for connected TV Parent Category: News | 09-10-2013 Once the number of connected TVs actually connected to the Internet was a concern, but a new survey from Digital TV Research is predicting a boom in the number of such connectable screens in the next five years. In its Connected TV Forecasts Report, the analyst predicts that the number of TV sets connected to the Internet in the 40 leading TV nations by 2018 will likely have leapt from 5.1% of screens in 2010, and 12.4% in 2013, to 26.8%. In unit terms this represents a rise to 759 million compared with 115 million at the end of 2010 and the 307 million expected at the end of 2013. Looking at drivers for the market, Digital TV Research believes that the recently launched Google Chromecast and similar products are likely to have a considerable impact. It calculates that the global total of connected TV sets via streaming/retail set-top boxes will reach 126 million in 2018, up from only four million in 2010, and the 34 million expected by end-2013 is double the 2012 total. Digital TV Research regards the launch of three next-generation games consoles