Shadow
17-04-2014, 14:18
TV beats digital rivals in ad response across Western Europe * Joseph O'Halloran | 17-04-2014 * Despite the growing number of alternative locations for advertising investment, TV has fended off smartphones and tablets for advertising revenue in Western Europe, at least according to data released by eMarketer. Citing a study from Millward Brown, eMarketer (http://www.emarketer.com/%E2%80%8E)concluded that when it comes to consumer responses, TV advertisers in most Western European markets have little to fear from other screens. The survey sampled multiscreen users