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24-05-2014, 14:25
Facebook video ads to crunch mobile monthly data allowances Details Editor | 24 May 2014 Facebook auto-play video ads may or may not be irritating: what they could likely do is contribute to bill shock for mobile video users, says the latest Citrix Mobile Analytics Report. The survey says that the ads will eat data and may become unpopular, unless they are brought to subscribers through a sponsored data plan. In general the survey found that just 5% of subscribers are currently being served video ads and that mobile ads currently generate less than 2% of a subscriber