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11-06-2014, 14:24
Connected home devices: the futureJune 11, 2014 11.54 Europe/London By Chris Dziadul, Connected TV World Summit 2014, London France 24 on connected TVOTT TV device ownership recently passed the important landmark of 1 billion, according to David Watkins, service director, connected home devices, Strategy Analytics. Speaking in a presentation entitled The future of devices at the Connected TV World Summit 2014, he added that the total will rise to 1.8 billion in 2017, with smart TVs becoming the biggest category in terms of sales, with games consoles also being significant and pay-TV operators embracing OTT.Looking a Western Europe, TV displays will emerge as the primary OTT device, followed by games consoles, STB/DVR, BD Player and Digital Media Adapter, by 2017.In his concluding remarks, Watkins said that the battle for control of the main TV screen is hot but there is no clear winner and that future ecosystem market leaders must adopt strategies that embrace all four TV screens.