Shadow
25-06-2014, 17:52
Although penetration of on demand services is still a modest 5% in urban parts of Romania, they will be a driver of growth in the future, according to Robert Redeleanu, chief marketing officer, UPC Romania. Speaking in a panel discussion, Vygantas Tutlys, head of marketing department, Cgates, Lithuania and another co-panelist, said that while piracy levels make VOD difficult to monetise, it remains important in the operator