Shadow
10-07-2014, 11:01
Among US broadband households with a streaming media player, 44% use a Roku player the most versus 26% that use Apple TV the most, according to new research from Parks Associates.The report, The Evolving Market For Streaming Media Devices, is showing that more than 25% of US households will have a streaming media player by 2015, with continued robust sales and new entries such as Amazon Fire TV driving expansion of this connected CE category. Roku is also the most-used streaming media player in the US. Among US broadband households with a streaming media player, 44% use a Roku player the most versus 26% that use Apple TV the most. The gap has widened since 2013, when 37% of streaming media player owners used Roku most and 24% used Apple TV most.