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24-09-2014, 08:51
ESPN sees massive spike in digital, social traffic Details Michelle Clancy | 24 September 2014 Coverage of the NFL pre-season, the start of America's college football season, the FIBA Basketball World Cup and Major League Baseball's pennant race propelled ESPN to a record-setting August 2014.ESPN-Digital-Usage-Report-23.9The network reached 82.4 million unique users across computers, smartphones and tablets, the largest total for a single month in category history and an increase of 42% from a year ago. Moreover, according to comScore's latest multi-platform report , on mobile devices alone, 61.3 million unique users accessed ESPN content, setting a category record for mobile reach, fuelled by 42.2 million people visiting ESPN.com via smartphones and tablets.Fans spent 5.5 billion minutes using ESPN digital properties, a category record for the month of August and up 8% from a year ago. Overall, ESPN accounted for 25.4% of all sports category usage on digital platforms, more than the Nos. 2 and 3 properties combined (Yahoo! Sports-NBC Sports Network had 12.9%, Fox Sports Digital-Sporting News Media 10.8%.)In the average minute throughout August, 123,160 people used ESPN digital properties on computers, smartphones and tablets