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19-12-2018, 06:49
Discovery doubles down with SpotX for TV everywhere monetisation DetailsJoseph O'Halloran | 18 December 2018 Global video advertising and monetisation platform SpotX has announced a partnership with Discovery to power programmatic monetisation for TV everywhere (TVE) video during the lucrative holiday season.The collaboration will see Discovery running automated guaranteed campaigns through SpotX, the only supply-side platform (SSP) currently offering the content giant