Shadow
17-04-2019, 19:44
Sports fans will not pay more than £30 for OTTApril 17, 2019 14.00 Europe/London By Julian Clover Two thirds of sports fans say £30 per month is the cut-off point for expenditure on TV sports content.A new report released by Deltatre Where the Money is Going: The Future of Sports Entertainment suggest the cap is leading operators to invest greater in tech to better monetise their audience.The report says the amount the audience is prepared to pay is true across the generations. Only 27% of consumers over the age of 25 pay more than $39 per month for sports.However, an improved tech experience leads to a 24% uplift in subscriber acquisition.Executive interviews reveal global sports operators currently commit 15% of total budget to the OTT tech stack