Direct-to-consumer success in 2019 will come down to market positioning

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Direct-to-consumer success in 2019 will come down to market positioning DetailsJoseph O'Halloran | 02 July 2019 With a number of direct-to-consumer (DTC) services set to hit the US during 2019, their success will largely depend upon how well they deploy initially rather than on untapped consumer demand according to a report by MIDiA Research.The Direct to Consumer Big Bang Moment for Video report takes a closer look at how the big three services launching in 2019