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07-01-2020, 07:36
SVOD claims 66% of UK home entertainment marketJanuary 6, 2020 17.26 Europe/London By Julian Clover Subscription Video on Demand (SVOD) accounted for 65.9% of market value in the UK home entertainment market in 2019, according to the British Association for Screen Entertainment (BASE).The organisation says subscriptions to SVOD services such as Netflix or Amazon Prime Video not only provide a diversity of choice for consumers, but they also serve as a launchpad for high-quality original content that often then goes on to reach an even wider audience via transactional formats.A deeper dive into the figures reveals 39.6% of SVOD subscribers also purchasing physical or other digital formats.The market as a whole was worth £891 million in 2019 with 54 per cent of that value attributed to the purchase of DVD, Blu-ray and 4K UHD formats.BASE says the disc is currently still the preferred choice for many fans, collectors and present buyers.42 per cent of consumers who made a physical transaction within the past 12 months did so to add to a collection, 43 per cent bought to give as a gift, and 46 per cent so they could re-watch on multiple occasions.