Sports organising bodies to cut out broadcasters

[Shadow]

*Sports organising bodies to cut out broadcastersby John Parnell on Jun 30, 2010The organising bodies of major sports competitions are increasingly likely to adopt a direct-to-consumer approach, according to a recent report by TMT consultancy Analysis Mason.Traditionally, rights have been sold on to broadcasters who have then handled distribution to the consumer. However, the report predicts that the current trend in the US for a combination of direct and indirect distribution will expand to other territories, cutting broadcasters out from part of the revenue creation.