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18-08-2010, 21:37
*Clearleap for MediacomClearleap, the Web-based TV technology platform, has announced the successful integration of Web-based content and advertising management technologies for Mediacom Communications, the seventh largest cable television company in the US. The deployment of Clearleap's TV technology platform enables Mediacom to better manage and deploy advertising assets in VOD and linear channels, giving their local advertisers greater reach, precision, and faster time to market, while allowing the MSO to maximise revenues generated from VOD.In addition, integration of the Web-based technologies allows Mediacom to manage and program content for VOD and linear channels, expanding their abilities to quickly deliver more local and special interest programming to subscribers across the more than 1,400 communities in its network. *