Motorsport Network debuts in Poland

Motorsport Network debuts in Poland May 12, 2019 09.36 Europe/London By Chris Dziadul The integrated digital platform Motorsport Network has launched a localised service in Poland. As a result, it is now present in 81 markets and in 16 language editions, attracting 43 million users a month. Motorsport Network notes that 2018 new car registration growth in Poland outstripped that in Germany, the UK and France. Ecommerce adoption is also growing rapidly at around 23% year-on-year, exceeding neighbouring economies including Hungary, the Czech Republic and Slovakia. Furthermore, 16% of the population in Poland pay for online news content, according to the Reuters Institute for Journalism, ranking it 7th among 35 European markets. Commenting on the launch, James Allen, Motorsport Network