Differing service strategies create thriving Norwegian SVOD Market

Differing service strategies create thriving Norwegian SVOD Market DetailsJoseph O'Halloran | 10 June 2019 Research from Futuresource Consulting has found that in 2018 the subscription video-on-demand (SVOD) market accounted for nearly a fifth of all consumer video entertainment spend in Norway which itself was up 6% year-on-year.The analyst found that Norwegian viewers spent 2.5 billion NOK (US$289 million) on SVOD services and that despite it already being a mature market already, additional value in Norway is being driven by continued service price increases and multiple subscriptions per SVOD household.In that, the SVOD market has been boosted by the highly competitive nature of its four main players