German streaming market to grow to 6.5 billion in 2024
German streaming market to grow to 6.5 billion in 2024March 20, 2020 10.58 Europe/London By Jφrn Krieger The providers of paid-for and advertising-financed streaming services in Germany generated a total turnover of 3.6 billion in 2019.By 2024, streaming revenues will rise to 6.5 billion, an average annual growth rate of 13%. These are the results of the industry report Streaming Market Germany 2020 compiled by German consulting and research group Goldmedia.For 2020, Goldmedia forecasts total revenues in the German paid-for video-on-demand (VOD) market of around 2.9 billion, representing a growth of 18% compared to 2019. Subscription-financed streaming services (SVOD) will thus generate up to 355 million more than in 2019.Online video purchases (EST, Electronic Sell Through) are expected to increase by around 61 million. On the other hand, the business with online rental videos (T-VOD) will develop comparatively less strongly and will only grow by around 26 million in 2020.The advertising-financed VOD market is also growing strongly: Goldmedia expects a growth of 20% and total revenues of around 1.5 billion in 2020. That is 242 million more than in 2019 and already around a third of current TV advertising revenues.Amazon and Netflix were the top players in the German paid-for VOD market in 2019, as in previous years: In terms of VOD subscriptions, the US providers achieved a market share of 35% (Amazon Prime Video) and 25% (Netflix) respectively.In the market for online purchases and rental videos, Amazon even achieved a share of 66% with Prime Video, followed by Google Play with a market share of just 13%.In the German AVOD market, the US offerings YouTube and Facebook combine two thirds of the advertising market: YouTube achieved a revenue market share of 41% in 2019 and Facebook 25%. The advertising sales subsidiaries Germanys two major commercial TV broadcasters ProSiebenSat.1 and Mediengruppe RTL Deutschland achieved a combined 26% market share.
