Digital dominating West Euro, North American home entertainment DetailsEditor | 01 May 2016 Research from Strategy Analytics has revealed how in the key markets of Western Europe and North America the home video entertainment market is in the middle of a transformation to digital formats.netflix2The analyst found that in North America, the introduction of subscription video-on-demand (SVOD) services is disrupting the sell-through and rental business models the home video industry has relied on for decades while simultaneously attracting new revenue. This has led to the home video entertainment market in North America being worth $26.01 billion at the end of 2015, up 8.6% year-on-year. Of this, digital comprised 65% of revenue and physical media such as DVD and Blu-ray accounted for the remaining 35% of sales.Strategy Analytics found that identical dynamics are being applied in Western Europe where a home video entertainment market worth