Cybersecurity, content costs, consolidation expected to trend at Las Vegas conventionDuring the upcoming NAB show in Las Vegas April 22-27, broadcasters will be focused on a number of strategic, technological and competitive challenges that need to be overcome to grow their businesses.One of the biggest challenges is the need to make broadcast services more resilient to cyberattacks. Other challenges include the rising costs of creating content, delivering differentiated hyper-personalized services that employ data analytics and developing strategies to improve advertising efficiencies with artificial intelligence. Here's a look at five stories to watch during the show.(1) Data Piracy Is the New PiracyConcerns about data piracy and other cyberattacks are rising in many corporations. An Accenture survey of 2,000 enterprise security professionals finds that the average company experiences two-to-three successful targeted cyberattacks per month. Read Building Confidence: Facing the Cybersecurity Conundrum for more on the survey's results.Broadcasters are facing these same issues -- especially data theft attacks. In a separate Accenture survey of media and entertainment professionals, 77% of respondents indicated their companies experienced an attempted or successful theft or corruption of data by insiders during the previous year. One leading entertainment company experienced multiple attacks that breached nearly 77 million customer records, unpublished movies and confidential internal information. See The New Security Challenge: Are Media and Entertainment Companies Ready? for more information.As broadcasters engage more directly with consumers, offer more personalized digital services and collaborate with communications companies, they acquire a new asset equally as valuable as conten: extensive customer data. Their use of open and standards-based Internet Protocol networks allows them to tailor content to specific consumers' interests. But the interconnected nature of these networks and services creates more security risks.The growing amount of consumer data broadcasters are collecting makes these databases more vulnerable targets for computer hackers looking to steal much more than the latest movie. And because all this information is being generated through digital channels and mobile devices, it