On demand takes off in FranceMarch 19, 2018 11.29 Europe/London By Chris Dziadul Almost two out of five (37%) of internet users aged six and above in France have already used VOD or SVOD services at least once.According to Mediametrie, quoting the findings of the VoD360 study, conducted online (CAWI) from December 27, 2017 to January 15, 2018, this represents an 11-percentage point increase in the total in 2016. It also notes that over the last 12 months 20% of internet users have used an SVOD service at least once.Significantly, 37% of internet users could spontaneously name a VOD or SVOD platform. This is a stable figure despite the arrival of acknowledged new players. SVOD is also a shared experience, with on average three people using one SVOD in the same household. Mediametrie in addition notes that SVOD