Kagan: International content owners go OTT in Western Europe April 11, 2018 10.43 Europe/London By Broadband TV News Correspondent International content owners go direct-to-consumer in Western Europe , according to the latest report from Kagan, the TMT research arm of S&P Global Market Intelligence. The online video market in Western Europe continues to grow, with international media players continuously expanding in new territories, and Netflix and Amazon Prime Video (the two leading OTT services) facing robust competition from local and other internal media groups. Netflix is the leading video-on-demand service in all countries but Germany and Austria where Amazon Prime Video is ranked first in terms of subscribers. With that being said, in those two markets, Netflix is closing the gap each year. Shudder, available in multiple countries in Western Europe, is an example of an SVOD service that follows a niche approach to content by offering horror movies and TV series. Austria