Starz Play claims SVOD market leadership in MENAApril 17, 2018 09.54 Europe/London By Robert Briel Starz Play Arbia is leading the SVOD market in the MENA region with 26% of market share compared to Netflix at 16% and Icflix at 11%, according to a study by IHS Markit.Starz Play is also number one in the region in terms of revenue, holding 28%, followed by Netflix at 21%. Starz Play sees its subscribers split fairly equal between Saudi Arabia and the rest of the GCC countries, with 30% of sign-ups coming from the Saudi Kingdom. The GCC consist of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.According to the IHS Markit study, the CAGR (compound annual growth rate) of online video subscriptions between 2013 and 2022 is predicted to be 64.2%. In comparison, the pay TV market is estimated to grow at a much lower rate of 6.1%. During this time, OTT subscriptions are expected to rise above five million.