ZEE5 claims entertainment leadership thanks to #Sharethelove campaign Details Editor | 06 February 2019 Just a month after launching its campaign #Sharethelove for Pakistan, Sri Lanka and Bangladesh, Indian entertainment content provider ZEE5 is claiming market success for its niche in the two territories. #ShareTheLove is themed around the similarities that ZEE5 says its home market shares with Pakistan and Bangladesh in terms of culture, food and entertainment. It says that it is bringing in a strong bouquet of content which it is confident will resonate with audiences in these markets. The offer comprises 100,000 hours of Indian films, TV shows, news, videos and a slew of exclusive originals, across 12 languages - English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi, along with 60+ live TV channels. It includes Hindi and Bengali original shows like Rangbaaz, Kaali and the upcoming Sharate Aaj, original films like Aranyadeb and Tigers as well as digital premieres like Namaste England and Praktan. According to data released by the content firm, #Sharethelove has propelled ZEE to become the fastest growing OTT platform across these markets, specifically the leading entertainment platform in both Bangladesh and Sri Lanka, and number two in Pakistan. The success of the current campaign is such that ZEE5 CEO Amit Goenka says it will roll out #Sharethelove across the globe.