AnyClip debuts free video player for publishers Details Michelle Clancy | 15 February 2019 AnyClip has launched a free video player for publishers in the digital media ecosystem. It provides publishers with free video streaming, free content storage and zero ad-serving fees. AnyClip launched the video player with an option for publishers to operate it in tandem with its existing premium library of millions of video clips, as well as its recently launched LuminousX, a contextual video content, engagement and monetisation solution. "Paying for commodities like video players is now a completely obsolete concept," said Gil Becker, president and CEO of AnyClip. "Publisher after publisher has shared with us their frustrations over the high cost of delivering video content. We are proud to be the first company to offer publishers the quickest player with zero operating cost and access to the best content matching and engagement technology. Publishers are no longer shackled with the need for costly video players and can finally make money with video." AnyClip's video player gives publishers the option to deliver their own content or access AnyClip's library of millions of premium video clips automatically matched to articles on the publisher sites. Publishers are also free to execute their own advertising campaigns, or leverage AnyClip's advertising campaigns, which are all contextually targeted to match their audience for higher engagement and CPM's. The video player also connects publishers with free dashboards, outlining advanced insights into content and monetisation performance, in order to help publishers drive site optimisation.