Disney, Turner, NBC, CBS, Discovery join forces for addressable TV advertising standardMarch 13, 2019 07.15 Europe/London By Robert Briel A number of American media and technology companies, in collaboration with US smart TV company Vizio, have formed a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs.The effort will open up a direct dynamic ad-management pathway between content owners and TV devices.Dubbed