DAZN launches off-platform network and renames Perform Media DetailsJoseph O'Halloran | 13 March 2019 Aiming to generate a new force in sport advertising and introducing sponsorship and advertising placements the platform for the first time, DAZN has renamed its Perform Media outlet and launched a new amplification platform.The creation of DAZN Media follows the realignment of DAZN Group, formerly Perform Group, to combine assets and inventory that create market-leading, innovative packages for advertisers. Initially, DAZN Media is working with a select group of advertisers ahead of a full rollout later in 2019.Effective immediately, DAZN Media will be the new entity responsible for global media partnerships, as sponsorship and advertising is introduced on the sport streaming service. It will oversee all global and local commercial opportunities for brands across DAZN, the live and on-demand sport streaming service available in Germany, Austria, Switzerland, Italy, Spain, the US, Canada, Japan and soon to launch in Brazil. It will also manage commercial inventory across some of the world