ProSiebenSat.1 to reinforce alliance with European broadcasters April 12, 2019 08.56 Europe/London By Jörn Krieger German media company ProSiebenSat.1 wants to start joint initiatives in video streaming, technology as well as monetisation with its partners of the European Media Alliance (EMA). Scale and transformational impact will be key criteria in prioritising the joint initiatives, according to ProSiebenSat.1, adding that the EMA will serve as a common platform for the members to advance the digital transformation of the entertainment business across Europe. The statement follows a meeting celebrating the fifth anniversary of the CME by the CEOs of ProSiebenSat.1 (Germany, Austria, Switzerland), Mediaset (Italy), Channel 4 (UK), Antenna Group (South-Eastern Europe), Impresa Group (Portugal) and TVN Discovery Poland on April 10, 2019 in Vienna to reinforce their commitment to cooperate on strategic core areas.