Eastern European pay-TV set for short-term decline Details Joseph O'Halloran | 24 April 2019 A Digital TV Research study is predicting continued tough times for pay-TV in Eastern Europe, with challenging macroeconomic conditions driving a 2.5 million fall in the number of TV households between 2018 and 2024. Specifically in Eastern Europe Pay TV Forecasts report the analysis predicts that the number of pay-TV subscribers in Eastern Europe will decline from 82.33 million at end-2018 to 78.64 million in 2024. As a result, pay-TV revenues in Eastern Europe are set to peak at $6.95 billion in 2019 before slowly falling to $6.59 billion by 2024. Overall, the number of digital pay-TV subscribers is forecast to increase by 13 million between 2018 and 2024 to 78 million