Romanian pay-TV: the stats May 17, 2019 09.59 Europe/London By Chris Dziadul The number of pay-TV subscribers in Romania increased by 3% in 2018, according to the latest figures published by the regulator ANCOM. As of the end of the year there were a total 7.64 million, with DTH down 5%, cable up 6% and IPTV up 13% on a year earlier. It adds that there are currently around 7.5 million households in Romania compared to 9 million homes. While the pay-TV penetration was 102 per 100 households at the end of 2018, it was 85% per 100 homes. In urban areas it was 106% per 100 households and 97% in rural ones, and 91% in urban areas for homes and 77% in rural ones. In 2018, cable services were most popular in urban areas (83% of subscribers), while in rural areas there was of 50/49 split between DTH and cable. In terms of subscriber numbers, the market leader had a 49% market share, with the main competitor claiming 19% and other providers a combined 32%.