Sony, Microsoft announce collaboration for DTC services Details Editor | 17 May 2019 Aiming to provide secure and available platforms for the imminent new services, Sony Corporation and Microsoft are to partner on new innovations to enhance customer experiences on direct-to-consumer entertainment and AI solutions. By working together, the companies believe that they can deliver more enhanced entertainment experiences for their worldwide customers. Under a memorandum of understanding, the two companies will explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services. They will also explore the use of current Microsoft Azure datacentre-based solutions for Sony