Prosiebensat.1, RTL ink addressable TV joint ventureJune 5, 2019 17.53 Europe/London By Chris Dziadul Mediengruppe RTL Deutschland and ProSiebenSat.1 have entered into a 50/50 partnership that will drive long-term growth in the addressable TV and online video advertising market in Germany.It will allow them to control a platform for the automated booking of addressable TV and online video. Furthermore, their strategic alliance will strengthen the technological independence of both media houses from the global tech platforms.By 2022, the market for addressable TV and online video in Germany is expected to be in the single-digit Euro billions. Currently, around 18 million TV devices in German speaking territories are reachable by addressable TV, providing the opportunity for individualised advertising.Commenting on the development, Matthias Dang, MD of Ad Alliance and MD of sales, technology, and data at Mediengruppe RTL Deutschland, said: