Differing strategies creating a thriving SVOD market in NorwayJune 10, 2019 17.08 Europe/London By Broadband TV News Correspondent The Norwegian video entertainment market grew 6% in 2018, according to Futurecource.Norwegian subscription video on demand (SVOD) was the key driver and accounted for nearly a fifth of all consumer video entertainment spend, one of the highest proportions in the world. Entertainment hungry Norwegian viewers spent 2.5 billion NOK on SVOD (US$289 million), this is despite being a mature market already, with additional value being driven by continued service price increases and multiple subscriptions per SVoD household.There are four main SVoD players in this market, making it highly competitive between Netflix, HBO, TV2 Sumo and Viaplay, with other smaller players still active.Netflix has dominated the market since it entered in 2012 and retained a market leading position in 2018, with subscriptions exceeding 1 million subscribers for the first time.Tristan Veale, Market Analyst at Futuresource Consulting stated that,