V-Nova joins ATSC Details Editor | 24 June 2019 Aiming to drive industry collaboration and innovation to enable the best media experiences, video compression specialist V-Nova has become a member of the Advanced Television Systems Committee standards development body. The ATSC represents the standardisation of a decade of technology advancement for how TV services are delivered, including addressing the convergence of broadcast and OTT features and benefits. It is currently focused on the commercial rollout of its 3.0 specification for digital terrestrial broadcasting. ATSC 3.0 is claimed to be the world