Friends reunited as WarnerMedia names HBO Max as DTC brand DetailsJoseph O'Halloran | 10 July 2019 2019 is the year of direct-to-consumer and as it aims to be a player along with the likes of Apple and Disney, WarnerMedia has at last revealed the core details of its heavily trailed new streaming service.The offer will work under the HBO Max brand and will bring together programming from the core HBO channel and a slate of new originals and programming from Warner Bros., New Line, DC Entertainment, CNN, TNT, TBS, truTV, The CW, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth and Looney Tunes among others.HBO Max, scheduled to launch commercially in spring of 2020, is anticipated to premiere with 10,000 hours of premium content. As it made its branding announcement WarnerMedia revealed that it would be terminating Netflix