DFL and Athletia fight international Bundesliga piracyAugust 8, 2019 23.05 Europe/London By Jörn Krieger German football association DFL Deutsche Fußball Liga has set up a joint venture with Athletia to take action against the illegal transmission of Bundesliga matches on an international level.The German company founded in 2013 supports around 80 international clubs, leagues and associations with its services and products, particularly in the areas of content, branding, analysis and rights protection. Since 2015, Athletia has also been working for DFL in the field of social media protection and content compliance, handling cases in which protected content has been distributed on social media without authorisation. The company is on a growth course and is establishing the joint venture ryghts together with DFL in order to add web streaming and IPTV to its rights protection business. DFL will hold a share in the company in the lower double-digit percentage range.