NPC Media adopts ATEME for full-IP workflow and multiscreen services DetailsEditor | 20 September 2019 The Nine Entertainment and Seven West Media managed services joint venture, NPC Media, has implemented ATEME’s TITAN solution to offer main screen DTT and TV everywhere OTT channels in SD and HD to viewers across Australia.ATEME provided NPC Media with an IP-enabled solution which includes the software-based TITAN Live, TITAN Mux and ATEME Management System (AMS). It is designed to make workflows simple, efficient and scalable while providing NPC Media with what ATEME says is a future-proof solution providing ‘superior’ bandwidth efficiency and full-IP workflow lowering OPEX and CAPEX.In detail, ATEME says that deployed solution allows high video quality at low bitrates enabling NPC to maximise DTT end-user experiences and increase OTT customer reach. NPC will also utilise high-density SMPTE 2022-6 inputs to optimise its workflow as it embarks upon a digital transformation programme to sustain its position in the Australian media market.“NPC has developed a flexible and efficient, fully IP solution, servicing multiple customers and their specific needs,” said Chris Howe, GM Commercial and technical, NPC Media. “ATEME, for example, has enabled us to efficiently integrate broadcast and OTT requirements, supporting the needs for quality, localisation and targeted audience delivery - key to our clients’ success.”