* 13ème Rue set for November rebrand Written by Pascale Paoli Lebailly Thursday, 15 April 2010 20:31 NBCU French channel 13ème Rue will be redesigned and rebranded 13ème Rue Universal in November on the occasion of its 13th anniversary. In January, science-fiction channel Sci Fi was rebranded SyFy Universal. This change contributed to modernize its image and raise its audience by 43% on the 25-49 year old demographic. This evolution of NBCU channels in France is in line with Universal Networks International