Pay-TV take-up rates continue to wane in US DetailsMichelle Clancy | 10 April 2018 About 10% of US broadband households have switched providers, downgraded their service or cancelled pay-TV service in the past 12 months, says Parks Associates.According to its 360 View: Access and Entertainment Services in US Broadband Households report, this turning away from pay-TV is primarily the result of a negative perception of the service value, including statements that the