Nielsen: the over-the-air home market evolves DetailsEditor | 15 January 2019 Research from Nielsen has revealed what it calls two prominent over-the-air (OTA) segments are co-existing in the current TV industry, both with very different profiles and media habits.One type of OTA home has at least one SVOD service, while the other has no SVOD service. When we say SVOD, we are talking about the pay services, Netflix, Hulu (not Hulu Live), and Amazon Prime Video. The