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SVOD takes off in Poland
SVOD takes off in PolandJune 4, 2019 12.38 Europe/London By Chris Dziadul Over a third (36%) of Polish internet users watch VOD content online on a daily basis, according to the findings of VideoTrack 4, the latest study produced by the agency Wavemaker.Furthermore, one in two of those who access on demand content pay for it. The most heavy daily viewing of VOD content is found among the 16-24 age group, with the total rising from 29% in 2017 to 42% this year. Furthermore, the popularity of on demand is being driven by such services as Netflix, which is known to 80% of respondents to Wavemaker
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